At Real, we believe a company’s story is the linchpin of their fundraising process. In his posts on the path to Series A, my partner, Sam Haffar, makes a strong case for the central role that story plays in securing financing. Sam’s posts also touch on our specific techniques for story creation. In this post, I dive deeper into those techniques, unpacking the methods we use at Real and our venture accelerator, FounderFuel, to support our founders in crafting their fundraising stories.
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